Azurite Coaching

Penny Jones - Coaching Profile

"I wanted to arrive at the Board table as an equal, with credibility. Penny helped 'fast-track' my thought processes and supported me arriving at the next level. I felt I achieved my goal. I was impressed by her direct but supportive approach and her insight to situations." - NHS PCT Director

"Such is her integrity, that she inspires trust and openness, enabling you to question, to face, to reexamine - and she makes sure you don't duck the difficult stuff! Professional, grounded, challenging, supportive, with great listening and empathy skills and a good sense of fun; a potent mix. - HR Director, fmcg company

Coaching Experience and Qualifications

Penny provides coaching and mentoring for senior leaders in the public, not for profit and business sectors. She has developed a special interest in working with individuals and groups managing organisational and personal transitions. She is a member of the European Mentoring and Coaching Council and works within its Code of Ethics, Complaint Procedure and Diversity Statement. Penny holds an Advanced Coaching Diploma from the Oxford School of Coaching and Mentoring (2003) and has a Masters in Professional Coaching with i-coach academy (2007). She completed a research project exploring the role and value of coaching for senior leaders experiencing significant career transitions to complete an MA (Professional Coaching) with i-coach academy and Middlesex University. Penny is an accredited MBTI practitioner and certified to administer the EQi.

Organisational Experience

Prior to establishing Azurite Coaching, Penny had 20 years leadership experience in the Local Authority and the NHS, most recently as a Primary Care Trust (PCT) Chief Executive. She has delivered challenging performance and financial targets including turnround experience as an Interim Chief Executive. Penny has planned and implemented complex, strategic organisational change and supported people through the implications of this. She is committed to organisational and personal development encouraging the development of coaching skills for managers and leaders in the context of a learning organisation.

Coaching and Approach

Penny provides executive coaching to senior leaders across the public and private sectors. She believes that by establishing a relationship of trust and respect she can support clients who are in complex situations to work with the uncertainty and ambiguity they experience, to make their best decisions and develop the confidence and responsibility for delivering their plans. Penny is interested in supporting leaders to be more aware of what really matters to them and to lead in a way that is congruent. At the centre of her work is helping people in their relations with others and developing a clearer understanding of the context in which they work. Penny has a special interest in working with senior leaders experiencing significant career and/or life stage transitions. Implicit to her approach is increasing the client’s capacity for reflecting on and learning from their experiences.

Current Coaching and
Organisational Development Clients

Her coaching clients come from
-- NHS Primary Care Trusts in Yorkshire and the Humber, the North West of England and the NHS North of England
-- The Department of Health
-- The National College (Leadership Programme for Directors of Children’s’ Services)
-- One North East (RDA)
-- NHS Institute for Innovation and Improvement
-- North Yorkshire County Council
-- Havelock Homes
-- Bettys and Taylors of Harrogate
-- Home Housing Association
-- Air Tanker Services
and a number of independent clinical practitioners and independent consultants.

Their coaching aims include managing current career transitions, leadership development and support in leading organisational change, improving their personal, business or organisational performance.

In association with Lilian Kershaw, clients have included
-- The Health Protection Agency - Yorkshire and Humberside Region
-- Leeds PCT Public Health Directorate
-- Bradford and Airedale tPCT provider services

Penny also works as an associate with the Oasis School of Human Relations, Penna PLC and is an i-coach academy faculty associate currently facilitating, coaching and accessing post graduate coaching certificate level students.

Contact Details

I would welcome the opportunity to meet with you or provide more information. My contact information is as follows:
Mobile Phone: 07872 184790
Email:penny@azuritecoaching.com

Company Address: Cold Cotes, Cold Cotes Road, Harrogate HG3 2LW
Company Registration: 6008759